BSS Business School

New Economy and New Rules, Conceptual Framework for E-Business, The E-Business Revolution, The World of Internet and World Wide Web, Understanding Networks for E-Business, Focus Areas for Excellence for E-Business, E-Geared: Supply Chain Management, Managing the New E-King (Customer Relationship Management), Influence of Web Technologies on Business, Web Design Technologies and Content Management, Business Plan for E-Business.

Project Planning, Market and Demand Analysis, Resource and Infrastructure Analysis, Financial Projections, Revenue Models, Valuation Models for E-Business Projects, Sourcing Capital for E-Business Projects, Venture Capital Funding for E-Business, Project Implementation, Avoiding E-Projects Failure, Project Review and Administration, Project Management.

Introduction to E-Business Marketing, Marketing Models for Different E-Business, Understanding Cyber Markets, Marketing Plan for E-Business, Using Internet Technology for Market Research and Intelligence, Understanding Consumer Behavior in B2C, Market Segmentation and Targeting, Marketing Mix for E-Business, Managing Products and Services, Pricing Strategies for E-Business, Building and Managing Channels and Affiliates, Creating and Building a Website for Marketing, Website Promotion, Website Management for Better Customer Relationships, Management of E-Brands, Advertising for E-Business, Building Public Relations for E-Business, Marketing Strategies for E-Business.

Introduction to E-Business Strategy: Dilemma Facing Existing Businesses, SWOT Analysis for E-Business, Core Competencies for E-Business Organization, Short term E-Business Strategies, Long-term E-Business Strategies, Translating Business Strategy to Market Strategy, Moving up the Value Chain, Total Quality Management, Research and Development, and Innovation, Human Resource Management, Electronic Payments and Security in E-Business, Legal and Regulatory Framework for E-Business, E-Business Ethics, Leadership and Entrepreneur Skills for E-Business New Horizons.